July 27th, 2010
Recently a fledgling competitor decided to quote us in one of their blog posts. Awesome. I love that they credited us and that they agree. What I find confusing is that they seemed to have missed the fact we have a competing product – which is BETTER! Maybe I have drank a good deal of the CircleClick koolaid, but when putting our landing page builder up against the others out there, it isn’t even close.
CircleClick Koolaid?
July 14th, 2010
Landing pages and corporate websites are typically two different animals. I think the best landing pages effectively address the topic mentioned in the corresponding PPC ad the user clicked on to get there.
Awesome landing page
Many people have asked me how to use a landing page with a website that already exists. My answer is – do not do that! Use a landing page to work with your paid search advertising and nothing else. Read the rest of this post »
July 5th, 2010
Recently CircleClick threw a little shindig in NYC. We wanted to commemorate CircleClick’s first birthday as well as the launch of our new software. A few folks dropped by and a good time was had by all. In my opinion, the crowd was totally A-list. Not to get all name droppy on ya, but there were representatives in attendance from Inc. magazine, Mashable, Google and even some Angel VCs (the only kind I like). We picked a few of our favorite shots to show you here (SFW, ha ha).
July 1st, 2010
Wikipedia says that landing pages are directional or transactional. Not sure that I agree with that. Not picking a fight, but I am just sayin’ there is one direction my best landing pages go toward —> transaction. Transaction means that something happened during the visit, a visitor became a lead. Directing has the implication of something leading to something else. I don’t think true landing pages, at least in my perfect universe, have anything to do with directing visitors elsewhere.
June 10th, 2010
Nobody says software anymore, so I suppose I should use the term “app”. The term software makes one think of shrink-wrapped boxes, not the web. Although I am only 31, that number makes me an old lady in Silicon Valley years. I created my first website 13 years ago. Eeeks! Anyway, a wise person told me once that the software market is 80% vitamins, 19% pain killers and 1% narcotics. The narcotic out there would be the Facebooks and Twitters of the world. While FB and Twitter have narcotic effects on the mind, they aren’t clearly designed or meant for business – or to solve problems.
