Recently Google went and switched things up on us. Awesome news! Change is the only constant on the web (and maybe in life too). Without change we start to take things for granted. By making [...]
We all want to believe we can get something for nothing (or close to nothing). It is reasonable to expect value when marketing online. Recently I have seen people believe they are getting a steal [...]
I realize that sounds almost racy… Go on and google yourself. Reputations matter online and it is a trend that I expect will only increase over time. If you don’t think it matters that much, [...]
Landing pages and corporate websites are typically two different animals. I think the best landing pages effectively address the topic mentioned in the corresponding PPC ad the user clicked on to get there. Many people [...]
Many of us have heard of the website grader, many of us also know there are but a few standards on the web that everyone collectively cares about. I believe that W3C code validation is one of those concepts we all totally want to care about, but it is not always in the cards.