The Better Mousetrap

SXSW here we come

Business Not-So Usual

So I finally decided to make the leap. I am going to SXSW 2010. Awesome! And just what do I hope to accomplish there? Some things pretty clearly must happen – like attending films and live shows. I might just be convinced to take part in some tech-aoke as the kids are calling it these days.

Back when I lived in Austin, the whole notion of SXSW was so completely Austin to me that I never got excited about it. Now it is this huge thing! The interactive sessions haven’t been what I would like them to be for the past few years. Maker faire has done a better job of speaking to my inner geek. I am not saying this because of the geodesic domes specifically, but they are cool…

It takes more than a dome to make an event, it was the atmosphere of fellow-geekdom that made everything feel homie. This is by far the most hyped SXSW I have seen yet so I am truly excited for the talent and innovation this attention should bring. Austin is known for innovation and this year should be especially magical.

About annebot

Annebot is Anne A. Ward, CEO of CircleClick Media and sometimes author of articles for VentureBeat, Search Engine Journal and MobileFOMO.