Anne Ahola Ward

Talking about Privacy…

2020, right? It’s a thing. Just saying the year out loud seems to evoke feelings from people who don’t typically catch feelings… Pandemics aside, the loss of our digital privacy seems to be viewed as collateral damage. It’s extremely important for current and future generations that as the world evolves we don’t give up on […]

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Influencer Matching Sites: What Are They Good For?

“Influencers.” The word evokes some pretty strong associations for many of us – often negative, maybe even cringeworthy. But as much as we love to hate influencers, there’s a reason the industry is so huge. Influencer marketing works. By the Numbers For every dollar spent on influencer marketing in 2019, the average earned media value […]

Home is where the search is...

How COVID-19 Has Affected Search Trends in 2020

Chances are, you’ve searched a few things online in the past few months that you normally wouldn’t have been very interested in.  “How to make hand sanitizer.” “Where can I buy yeast?” “Which grocery stores offer curbside pickup?” It’s been over two months now since the World Health Organization classified the COVID-19 outbreak as a […]

TikTok vs. Snapchat by the Numbers

Can you believe TikTok has only been around for a few years? The video-sharing app now rivals Snapchat among the younger crowd, with no end of bizarre lip-syncing montages, comedic shorts, and challenge videos uploaded every day. @jade13trI’m so dead ##fyp ##foryou ##cat ♬ Mr. Sandman – The Chordettes So how did this odd little […]

I like flowers!

Why did the Optimist Cross the Road?

Yesterday is not ours to recover, but tomorrow is ours to win or lose.  -Lyndon B. Johnson The impact of COVID-19 is being felt around the globe as we speak, and we’ll be dealing with upheavals in our lives for who knows how long. Regardless of what’s happening right now and the severity of it, […]

privacy is in the eye of the beholder

CCPA and the Ongoing Fight for Digital Privacy

Data surveillance feels omnipresent in our digital lives… Because it is. Chances are, your smartphone location is being recorded in a spreadsheet somewhere. Facebook and Google track your activity all over the web. Data brokers collect and sell information about you and millions of others in a largely unregulated industry that most of us know […]

CES 2020 Trends and Predictions

The 2020 Consumer Electronics Show in Las Vegas is almost here! Bringing together major players in the tech world – from Amazon and LG to Microsoft, Samsung, and Sony (but famously not Apple) – as well as around 180,000 attendees, this year’s exhibition will dominate the Las Vegas Strip from January 7th to 10th. CES […]

The year 2020 approaches

Our 2020 Futurist Predictions for Tech

With the end of our year (and decade) approaching and the proliferation of pumpkin spice, it is now time to make predictions! As a milestone year, 2020 marks a new beginning and a great opportunity to pause and consider what lies ahead. It will be far cooler to say the 20s rather than the ‘aughts’ […]

Nano influencer

Why Do We Love to Hate Influencers?

If someone called themselves an influencer when you met them, would you be impressed OR would you roll your eyes? Probably the latter. Lately, we’ve begun to wonder, is the influencer era over? Not a chance. According to the numbers, influencer marketing is growing, with the industry set to be worth $15 billion by 2022 […]

privacy matters

Privacy Trends for 2020 and Beyond

Privacy has become a major buzzword in 2019 and we do not expect that to go away in 2020. Privacy tech made a splash early this year at the annual CES (Consumer Electronics Show) and has only gathered steam since.  With widespread attention on corporate mishandling of personal data and new laws being proposed to […]