How to Prepare for GA4

Everyone in the business of owning or running websites knows (and dreads) that the migration to Google Analytics 4 is close at hand. While this big change has been looming for a while, there is now a hard date of July 1st, 2023 when Universal Analytics will stop processing hits. So, all organizations will need […]

Consensus 2022 Recap

The Consensus 2022 by CoinDesk festival is an event that brings together thousands of the world’s brightest minds and impactful voices from the crypto community. This year’s exciting conference returned to sizzling Austin, Texas on June 9-12 to showcase and celebrate all sides of blockchain, crypto, Web 3, and the metaverse.  Consensus 2022 Festival Highlights With so […]

10 Women We Admire

At CircleClick, we love being on the ground floor. We find joy in helping our clients build, create and bring dynamic projects into the world that are unlike anything else. In short, we love a success story. And we know we’re not the only ones, which is why we chose to highlight 10 women we […]

Web3: Exploring the Near Future of the Internet

This blog was originally published on Grit Daily News on February 28, 2022 Web3 is on track to become the buzzword of the decade (sorry, metaverse). In short, application developers and marketers alike are converging on Web3 as the next stage in the evolution of the internet. In order to look forward, you must first […]

Rising from the Ashes of FloC Comes Topics

Google has ended its plans to replace third-party cookies with FloC (Federated Learning of Cohorts), instead proposing a new system for interest-based advertising, Topics. FloC was introduced in August 2019 as part of Google’s original plan to eliminate third-party cookies from its Chrome browser in favor of improved user privacy. Instead of tracking individual users, […]

How to Skew Data for Fun and Privacy

You don’t have to supply all of your real identity information to every website, service, or app that asks for it. If your gut reaction to my previous sentence is “but hey, that violates the terms of service,” then stop reading now and go color inside the lines. The internet can be a scary place, […]

Top Five SEO Trends to Watch in 2022

The only constant in search engine optimization is change. If you are still using the same SEO playbook from five years ago – or even one year ago – you may be missing out on important opportunities. With that in mind, we’d like to dive right into some of the top SEO trends to watch […]

Your Guide to Sustainable Strategies on TikTok

You may have heard by now that TikTok has officially surpassed YouTube in user time spent per month. TikTok’s fun effects and approachable content have users hooked, often spending hours scrolling through the app. Where the people are is where you want your brand to be. So if you have been hesitant to join TikTok […]

Virtual Influencers: What They Mean for Brands

For the better part of a decade, brands have partnered with social media influencers to reach their target audiences at increasing rates. In the last three years, the influencer marketing market size has grown from $6.5 billion in 2019 to $13.8 billion in 2021. Brands have found that endorsements and product mentions from influencers help […]