CircleClick announces a new strategic direction with the formation of a Board of Advisors

May 12, 2011 – San Francisco, CA – CircleClick, the leading business to business web application provider, announces an organizational change and new direction by appointing a Board of Advisors. The Advisory Board will leverage several decades of experience in helping guide CircleClick’s pioneering work building the industry’s best b2b web marketing applications.

“As we look at the ever-changing SMB market today, we see extraordinary opportunities for our customers,” says CircleClick Co-Founder and Director of Technology, Mark Petersen. “CircleClick’s strategy to date has been that of an agency aiming to provide outstanding service. Now we have the same goal, but we plan to pivot in order to refocus on web based applications.”

The first Board of Advisors member to be named is President and CEO of M5 Networks, Dan Hoffman. Hoffman was named as a top CEO of 2010 in New York by Crain’s New York and is also the Board President at Workshop in Business Opportunities.

“The addition of Mr. Hoffman to the Board of Advisors ensures the company will continue to benefit from a diversity of knowledge and opinions. Hoffman is perfect as a director because of his strong leadership skills, extensive management experience, and proven track records, especially in creating happy customers,” said Anne Ahola Ward, Co-Founder and Director of Sales for CircleClick. “We expect to announce the remaining Board of Advisory members later this year.”


About Dan Hoffman

Hoffman is a CEO with experience building service providers, devising SaaS market strategies, using internet technology, operating locally and internationally. Dan Hoffman joined M5 in early 2001 with more than 11 years of experience managing service providers. Prior to M5, Hoffman co-founded Global Internet Group where he served as President before selling the company to Asia Online, an ISP holding company based in Hong Kong. As Executive Vice President of Operations, Hoffman grew Asia Online to a major pan-Asian Internet services firm with over 1000 employees. Hoffman graduated magna cum laude from Harvard College and received an MBA from the Wharton School of Business and a Masters of International Studies from the Lauder Institute at the University of Pennsylvania.

About CircleClick Media

CircleClick is a digital marketing firm established in 2009 with a core emphasis on SEO. The company specializes in helping clients boost their sales through establishing and maintaining online presences to generate more sales leads. Its team of experts has been in the web industry since the 1990’s, bringing unparalleled expertise to clients to design and build the strongest digital presence possible, and attract customers through incredible content, smart advertising and integrated campaigns.