June 16, 2014 – San Francisco, CA – Anne A. Ward, CEO of CircleClick, is a featured panelist at the 5th Annual PR Summit in San Francisco tomorrow, June 17. She will speak in the panel discussion “Back from the dead: PR and Corporate Communications Reinvented”. Fellow panelists include Tony Obregon (Global Social Media Lead, Avanade) and Heidi Groshelle (President, Groshelle Communications). The panel moderator is Kym McNicholas (CEO & Founder, Kymerview).
About the Panel
The news of PR’s death has been greatly exaggerated! PR and business communications strategies and tactics are just different than they were in the 20th Century. Getting coverage and sharing information are no longer about getting news to the right reporter, sending out a newsletter, working conferences, and securing media opportunities. Social amplification, content marketing, native advertising, and internal communications are the new normal. Every brand is expected to be a media company and produce videos, articles, social commentary, as well as amp up employee engagement. But, most people running companies are not PR and Social Media professionals and, with the proliferation of news and information channels online, content quality is dropping. Hear how to cut through the noise, focus attention on valuable information about your clients, companies and products, and produce quality content. Gain insight into the new strategies, tools and tactics needed for successful communications.
Key takeaways from this panel include:
1) Influence and how to earn it
2) The new role of the journalist
3) Which tools really work and which are duds
ABOUT PR SUMMIT
On Tuesday, June 17th, 2014 join 500 executives, top media influencers, & entrepreneurs to discuss the latest trends and best practices in business communications, story telling and content marketing. Spend one-on-one time with these industry visionaries, and leaders from the world of publishing, public relations, marketing, branding, advertising agencies, and other verticals and brands with a vested interest in the future of social journalism and digital storytelling. The PR Summit is driving a completely new culture, by providing Ted Talk level thought-leadership events to an audience and community hungry for knowledge, and insight on the latest trends, and big ideas.
About CircleClick Media
CircleClick is a digital marketing firm established in 2009 with a core emphasis on SEO. The company specializes in helping clients boost their sales through establishing and maintaining online presences to generate more sales leads. Its team of experts has been in the web industry since the 1990’s, bringing unparalleled expertise to clients to design and build the strongest digital presence possible, and attract customers through incredible content, smart advertising and integrated campaigns.