When I say website sales I do not mean e-commerce. I am not excluding e-commerce, but for purposes of this post ‘selling through a corporate website’ means that said website generates sales leads. A good corporate website is an extension of a storefront, it can and should generate leads.
Having just attended the TechCrunch Disrupt Conference in New York I have some thoughts to share. There were way more good things than bad at TC Disrupt NYC. I go to dozens of conferences every year, but this one was significantly more substantive than SXSW, SES and Ad:tech combined. I will start with the positives.
I keep reading about “social search.” Major search engines are beginning to use social media to determine relevancy for users. This means that your personal network of people could potentially influence your future search results. Bing is making an audacious move with even more “likes” being added to search results pages. The “likes” involved in […]
Some of these tools are more for business and some are for pleasure. The common thread is that I think they are fun and free, how many things in life are truly both?! 1. Klout. Many think that gauging reputation online is just witch craft. Maybe it is hocus pocus to think that we can […]
Recently I attended the Web 2.0 conference in San Francisco. To my surprise the conference was actually interesting! We typically attend Ad:tech, SES, etc. to scout what’s going on within the web marketing industry. Many shows are pointless, with vendors boasting about their new product or service. The breakout session I attended shed some light […]
I don’t think it’s exactly an earth shattering statement to most people: traditional publishing is dead. With the iPad and Kindle, the need for print is less and less. The devices we choose to read on are only part of why publishing is dead. The bigger reason is that content is now a buyer’s market. […]
We’ve all done it. You ask someone to a social gathering and they don’t respond, yet you SEE them all a flutter on Twitter, Facebook, etc. Eventually they write apologies, but deep down you are thinking “yeah right.” With the dozens of channels for communication it is easy to feel rejection. How do you not […]
Recently Google went and switched things up on us. Awesome news! Change is the only constant on the web (and maybe in life too). Without change we start to take things for granted. By making a change to the algorithm, Google is trying to make search results more relevant to users. How is getting better […]
This week I took the leap from Blackberry to iPhone. My friends congratulated me on Facebook for making the change. Someone went so far as to comment, “it’s cool that you have a smartphone now.” While the Blackberry is not the hippest thing, surely it is considered a smartphone?
Recently I have been hearing folks bashing Apple for being a mega huge industry giant. People are concerned about legacy since Steve Jobs has taken a medical leave. Also I have noticed the millenial crowd views Apple as another faceless corporation, a la Microsoft. Saying there is no difference between Microsoft and Apple pains me!