I realize that sounds almost racy… Go on and google yourself. Reputations matter online and it is a trend that I expect will only increase over time. If you don’t think it matters that much, guess again. If your name is Joe Smith then you are probably right. However, if Joe Smith’s online moniker is […]
We’ve all read it and seen it before. “Our new app is going to be everything to you, it is the NEW solution to every business pain!” They never tell you that the solution will try to do everything you need, but it will only do it sort of well. Conglomeration of services = the […]
Some people say that the only constant thing in life is change… We agree. That’s why we are constantly trying to keep things fresh and new at CircleClick. This past week we proudly opened a new downtown location. This is exciting for a variety of reasons, mainly that we are more accessible to our existing […]
Recently a fledgling competitor decided to quote us in one of their blog posts. Awesome. I love that they credited us and that they agree. What I find confusing is that they seemed to have missed the fact we have a competing product – which is BETTER! Maybe I have drank a good deal of […]
Landing pages and corporate websites are typically two different animals. I think the best landing pages effectively address the topic mentioned in the corresponding PPC ad the user clicked on to get there. Many people have asked me how to use a landing page with a website that already exists. My answer is – do […]
Recently CircleClick threw a little shindig in NYC. We wanted to commemorate CircleClick’s first birthday as well as the launch of our new software. A few folks dropped by and a good time was had by all. In my opinion, the crowd was totally A-list. Not to get all name droppy on ya, but there […]
Wikipedia says that landing pages are directional or transactional. Not sure that I agree with that. Not picking a fight, but I am just sayin’ there is one direction my best landing pages go toward —> transaction.
Nobody says software anymore, so I suppose I should use the term “app”.¬† The term software makes one think of shrink-wrapped boxes, not the web.¬† Although I am only 31, that number makes me an old lady in Silicon Valley years. I created my first website 13 years ago. Eeeks! Anyway, a wise person told […]
Although nobody else has said it, I firmly believe that the iPad is a redo of the Newton. There is a reason – Mr. Jobs loves a redo. Loves it.
My theory is that tivos and DVRs are making life difficult for advertisers and the like. Nobody with a recorder or digital cable dealie no longer has to put up with the self indulgent or commercial aspects of television – unless they feel like it.