Landing pages and corporate websites are typically two different animals. I think the best landing pages effectively address the topic mentioned in the corresponding PPC ad the user clicked on to get there. Many people have asked me how to use a landing page with a website that already exists. My answer is – do […]
Recently CircleClick threw a little shindig in NYC. We wanted to commemorate CircleClick’s first birthday as well as the launch of our new software. A few folks dropped by and a good time was had by all. In my opinion, the crowd was totally A-list. Not to get all name droppy on ya, but there […]
Wikipedia says that landing pages are directional or transactional. Not sure that I agree with that. Not picking a fight, but I am just sayin’ there is one direction my best landing pages go toward —> transaction.
Nobody says software anymore, so I suppose I should use the term “app”.¬† The term software makes one think of shrink-wrapped boxes, not the web.¬† Although I am only 31, that number makes me an old lady in Silicon Valley years. I created my first website 13 years ago. Eeeks! Anyway, a wise person told […]
Although nobody else has said it, I firmly believe that the iPad is a redo of the Newton. There is a reason – Mr. Jobs loves a redo. Loves it.
My theory is that tivos and DVRs are making life difficult for advertisers and the like. Nobody with a recorder or digital cable dealie no longer has to put up with the self indulgent or commercial aspects of television – unless they feel like it.
Recently someone in one of my LinkedIn groups asked if the trend of the iPad was an iFad?
Apple desktop bus seemed like it made sense for Apple users, but we were unable to buy the cool peripherals that PC (USB) folks did. I wasn’t a gamer so this never cramped my style.
Where is the corporate value for companies when using something that is free?
Many developers expect every tool or piece of software to be free on the web now. I kind of do.
So I finally decided to make the leap. I am going to SXSW 2010. Awesome!